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Mickey DiPiero
614-804-5600
mickeyandlisa@e-merge.com
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Mickey DiPiero
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614-804-5600
mickeyandlisa@
e-merge.com
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It's Show Time!

 

Staging Defined
Staging is everything you do to make your home more visually appealing to a wide audience of buyers.  It can range from large improvements such as painting and replacing carpeting to smaller changes such as setting out new bathroom towels and fresh flowers for showings. Staging is all about creating a flawless first impression, one that will remain with buyers long after the showing.


Why Stage
An early investment in staging can help you present your home at its very best and make all the difference in your selling experience. Statistics show that staged homes sell fifty percent faster and for more money than their unstaged counterparts. Staging can mean less time on the market, less stress and anticipation, and a higher selling price for your home. 


Buyer Motivation
In this market, buyers are more particular than ever. They are looking for both value and a home that appeals to them emotionally. Most buyers find it difficult to visualize a space as anything other than exactly as it is. In other words, they can see the changes and repairs that need to be made, but not the potential. In our experience, they also tend to overestimate the costs of improvements. In staging, we look at your home through the eyes of buyers. The purpose is to minimize the negatives, accentuate the positives, and make your home stand out from the competition.


The Elements of Staging

* De-clutter 
Most buyers are moving up and looking for a feeling of space and openness. They will want to see that your home has plenty of square feet and storage space. Donate or sell any items you no longer want. You may want to rent a storage unit to hold extra furniture and belongings that can be stored for a while. Clean out and organize closets and the pantry. You’ll not only make your home look larger, but you’ll also get a great head start on packing for your move. 


* De-personalize
Buyers need to be able to picture themselves in your house. Removing personal items such as family photos and knick-knacks can make this much easier. Large collections are another item that you may want to remove for both staging purposes and to protect them.


* Neutralize 
There are thousands of paint hues, carpet colors, and wallpaper choices. The chances of finding a buyer whose preferences match those of a seller exactly are minimal at best. Neutralizing these surfaces with a light beige will help your home appeal to more buyers. 


* Clean
A thoroughly clean, neat home gives the impression that it has been well cared for and demonstrates pride of ownership. Windows should sparkle so buyers can see the views. Carpets and drapes may benefit from a professional cleaning.


* Balance
An important part of staging is balancing a spare, minimal look with warmth and personality. A vacant or “in-transit” look is a negative and can be distracting to buyers. Add color with some well-chosen accessories such as candles for a family room, new bathroom and kitchen towels, and a centerpiece for the dining room table. Keep in mind that accessories look best when grouped in odd numbers.


Staging Tips

* Walls should be free from holes and look clean and fresh. If painting, use whites or neutrals.
* Check the condition of flooring and carpeting. 
* Check ceilings for leak stains. Repair and paint over them.
* All windows and sliding doors should open and close.
* All light switches should work.
* Lubricate squeaky doors.
* Replace burned out light bulbs. 
* Remember that each room should have only one purpose. A dining room should be a dining room only and an office should be an office only.

Kitchen
* Remove unnecessary appliances from countertops.
* Remove magnets, photos, menus, etc from refrigerator.
* Keep mail, bills, and keys out of sight.
* Clean out pantry and cabinets.
* Make sure the sliding door works properly.
* Brighten up with new towels and a centerpiece for the table that match the theme of the room.


Living Spaces
* Clean carpets. 
* Clean the fireplace regularly.
* Rearrange/remove furniture in crowded rooms.
* Remove smaller items such as magazine racks, footstools, tables, and toys.
* Remove items from bookcases and rearrange to display your most attractive books and accessories. Arrange in groups of odd numbers.

 Bathrooms
* Repair faucet drips.
* Unclog sinks and bathtubs.
* Replace old caulk.
* Be sure shower curtains and doors are hung properly.
* Remove stains from sinks, bathtubs, and toilets.
* Keep only the most needed or decorative items in one group on countertop. 
* Use baskets to store toiletries, toilet paper, and towels.
* Hang fluffy, fresh towels in one or two colors. 
* Use a room freshener.

  Bedrooms
* Arrange furniture to allow for a straight traffic flow.
* If possible, the bed should be the first furniture piece seen from the entryway.
* Clear dresser tops of everything except for a few decorative items. 
* Clear clutter out of closets. Allow for some space between clothing items.
* Store children’s toys in plastic bins under beds and in closets.


Basement and Garage
* Clear away the clutter.
* Check walls for water stains. Dry-loc or paint to brighten up. 
* Be sure to use the correct bulbs for light fixtures.
* Paint wood steps.
* Repair floor and wall cracks.
* Dust furnace and hot water heater.
* Remove cobwebs.
* Dehumidify.
* Place boxes and other items against walls.

Curb Appeal
* Blinds should be uniform.
* In winter, walkways should be kept free of snow and ice.
* Move garbage cans, wood scraps, and other materials to garage.
* Clear deck and patio of small items such as charcoal and toys.
* Check house for dry rot. 
* Check that gutters are clean and hung properly.
* Power wash siding.
* Check paint condition of front door, trim, and shutters.
* Check stain or paint condition of deck.
* Reseal driveway.
* Keep garage door closed.
* Replace old house numbers.
* Check the condition of mailbox.
* Spray paint old light fixtures and poles.
* Prune trees, bushes, and plants especially any that block windows.
* Trim, edge, and fertilize lawn.
* Accessorize the front door.
* Plant flowers. Red and yellow are universally appealing.
* Add dark black mulch to beds.


Preparing for Showings and Open Houses
* Open all blinds and window treatments.
* Turn on all lights, even during the day.
* Turn on gas fireplace.
* For evening showings, turn on outside lights.
* Make sure all rooms are neat and clean.
* Freshen up bathrooms and close toilet lids.
* If you have pets, put their food dishes and toys in an inconspicuous place. Scoop the litter box and backyard.
* Leave so that buyers feel more comfortable in your space and take their time viewing it.
* If possible, take pets with you or place them in their cages.